The Dementia Society of Ottawa and Renfrew

As the main project for my Social Issues and Public Relations Course, my team and I were tasked with creating a strategic communication plan for a real life client - The Dementia Society of Ottawa and Renfrew County. Over the course of the semester, we crafted the following document outlining their situation, the results they were looking for and the strategic direction and tactics we felt would get them there. We met with the client throughout the process and eventually presented them the strategic plan at the end of the course.