Digital Marketing Certificate

As the final project for the Digital Marketing Certificate, a ten-week digital marketing intensive taught by the University of Ottawa in partnership with Soshal (now Craft&Crew), my team and I were tasked with writing and presenting a proposal to sell a strategic solution to a business, in our case a hypothetical meal delivery service. The strategy included a plan to consistently grow the subscriber base over time, ways to measure success, plans for monitoring and adjusting tactics based on success and retention strategy for subscribers (new and current).