For the final project in my Crisis and Risk Communications course I created a crisis communication plan based on a real life crisis an organization had faced. The crisis I chose to cover was the backlash to Stolichnaya Vodka’s russian connections in a time where the focus on Russia mistreatment of LGBTQ+ individuals was front of mind for consumers. The plan includes a situation analysis, a strategic communications response plan and supporting content mock-ups, such as influencer briefs (including this Pinterest inspiration board) and PR mailers.