My first client was local indie music artist Noah Pacheco, who sought to solidify his brand and create a marketing strategy for releasing his second album.
Personal Brand
To provide a strong foundation for further marketing efforts, I worked with Noah to create a solid and recognizable personal brand that he can use to connect with current and potential fans.
Marketing Strategy
To promote the album, I created a digital marketing strategy (both paid and organic) around the release of his album, including a content strategy, a branded photo shoot, and an album release event.
Album Release Event
The strategy culminated in an album release party on release day, in which we sold out and had a line outside the venue's door of people who wanted to attend.
