Peter Cleveland

Peter’s brand is based on being authentic, relatable, and experienced in his subject matter. I work to communicate that brand in social media content and through engaging with our audience with the goal of Peter and his brand being both recognizable to his audience and easy to understand for new fans.

A core tenet of my work is promoting Peter’s books to existing and new audiences. That means finding new ways to talk about his works and finding new facets to show the audience to avoid fatigue. Some examples of how I’ve done that include sharing excerpts, featuring reviews, and introducing core characters and backstories of the books.

Peter’s brand and books cater to an older audience who isn’t necessarily on social media. Hence, word of mouth is an essential aspect of my work, which means prioritizing our relationship with our audience. Peter has a loyal and supportive fanbase, and I work to keep our relationship with them strong by responding to comments, asking questions, and creating opportunities for engagement.

One core aspect of growing Peter’s brand and following from an organic social media standpoint is pulling back the curtain to give our audience a peek at the honest Peter. I showcase his personality by creating content about his life, family, adventures, and writing process.